Shanelle Roberts

My Work · Beauty, Wellness & Coaching

Smart Chic Beauty

The same diagnostic model, aimed at a different funnel. A public‑signals‑only research system for luxury beauty, wellness, and coaching brands whose sites look right and still don't convert.

The Problem

Beautiful isn't the same as booked.

01Friction

Pixel‑perfect is the price of entry now.

A luxury beauty, wellness, or coaching brand can have a gorgeous site and still lose the booking. The real question isn't whether the site is beautiful. It's where the site loses the sale after it has already earned the visitor's attention.

02Diagnosis First

Design changes don't fix a problem nobody named.

Most brands respond to a slow booking calendar by redesigning. Smart Chic Beauty finds the revenue leaking out of an already‑beautiful site, names it in writing, and closes the gap. The diagnosis comes first, before a single design change.

The System

The Client Friction Index.

45Points

The same method, aimed at a booking funnel instead of a lending funnel.

A 45‑point diagnostic built from public signals only, the same standard I hold for the banking side of this work. No login, no account, and no access to the brand's backend is required to run it.

5Business Days

Delivered fast, for brands that can't wait on a redesign to find out what's wrong.

Built for luxury beauty, wellness, and coaching brands. Current pricing and the intake quiz live at smartchicbeauty.com.

My Work

See the rest of the work.

Every case study runs on the same four‑step Friction Index method, applied to a different industry.