My Work
Every report I sell starts with the same question: does this diagnostic model hold up outside of banking? I built two businesses to find out. Different industries, same four‑part method: score the public signals, rank them by severity, write the findings in plain language, deliver a fixed‑fee report. No meetings required to start either one.
Two Industries · One Methodology · Built and Run by Me
Proof, Not Promises
Both businesses run on the Friction Index methodology I built: public signals scored, ranked by severity, and handed back as a fixed‑fee report. Here is what it looks like applied to two industries that have nothing in common except a website that looks fine and converts nothing.
Borrower Friction Index · 45 Signals
The diagnostic behind my Diagnostics page. Scores a bank or credit union's digital lending presence across website friction, fraud indicators, compliance gaps, and social proof. Built on a 112‑institution study of Texas banks and credit unions.
Client Friction Index · 45 Points
The same model, aimed at a different funnel. A 45‑point diagnostic for luxury beauty, wellness, and coaching brands whose sites look right and still don't book. Delivered in 5 business days, built from public signals only.
The Same Method, Twice
Every Friction Index report I've ever delivered, regardless of industry, runs on the same four steps.
No login, no access, and no contact with the business being diagnosed. Everything is built from what's already visible to a customer, a member, or a fraudster.
Findings are sorted critical to cosmetic, so the business knows what to fix first, not just what's wrong.
Every finding is stated as observation, cost, and cause. No jargon standing between the business and the fix.
One price. One delivery window. No scope creep, no hourly clock, no meetings required to start.