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Read the scope below carefully. You will confirm your agreement before being directed to Stripe for payment. Work does not begin until payment is confirmed.
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Customer Acquisition Executive Briefing
14 business days from confirmed payment · Fixed fee
What is included
- Customer Acquisition Signal Report - a written diagnostic covering your bank's full digital acquisition footprint across retail products. Delivered as a PDF prior to the briefing session.
- 45-minute Executive Briefing session - a live video call (Zoom or Google Meet) to walk your leadership team through the Signal Report findings, answer questions, and discuss prioritization.
- Session recording - a recording of the briefing call for internal circulation.
- Findings presentation deck - a slide deck summarizing key findings, used during the briefing and provided after for sharing with stakeholders who were not on the call.
What is not included
- Implementation, redesign, or build work of any kind.
- Ongoing advisory, retainer, or follow-up sessions beyond the 45-minute briefing.
- Mortgage-specific deep dive or application walkthrough - that is the Mortgage Application Experience Audit ($2,500).
- A live prototype or design preview - that is the Opportunity Review ($4,500).
- Access to internal systems, analytics, or data. This engagement is based entirely on your publicly available digital experience.
Key terms
- Timeline: 14 business days from confirmed payment. The Signal Report is delivered first; the briefing session is scheduled after delivery.
- Scheduling: After payment, you will receive a Calendly link to schedule the 45-minute briefing at a mutually available time.
- Payment: Full payment is required before work begins. No work starts until payment is confirmed by Stripe.
- Refund policy: No refunds once work has begun. If you need to cancel before work begins, contact shanelle@shanelleroberts.com within 24 hours of payment.
- Confidentiality: Findings from this engagement are confidential and intended for your internal use only.
- Governing terms: This engagement is subject to the Terms of Service.